Why do people read and care about user reviews?
In recent years, there has been a great increase in the “trust rating” of online user reviews. Back in the day, user reviews were generally viewed with at least some mistrust because they weren’t written by experts.
Today, thorough reviews from industry experts are hard to find but there is an abundance of user reviews. This is likely the reason why people are flocking to read user reviews before making any buying decisions online.
Here are some current statistics regarding online buying behavior:
– 88% were influenced by both positive & negative reviews.
– 39%-41% made buying-related decisions after visiting review websites.